Product images have the power to either make or break a sale in the world of online retail. This is where the need for compelling eCommerce product photography comes in. For those operating an eCommerce store, mastering the art of product photography is essential to differentiate yourself in this fiercely competitive market. Whether you are a beginner or an experienced photographer, this guide can help you take your online store to the next level.
The importance of product photography for eCommerce
Customers rely heavily on product images to make purchasing decisions when shopping online. 93% of online shoppers consider the visual aspect the most crucial factor when buying a product. Extensive research has consistently shown that high-quality product photography can boost conversion rates, reduce return rates, and foster greater customer engagement. When your product images are visually captivating and accurately represent your offerings, customers are more likely to trust your brand and proceed with a purchase and less likely to return after purchasing. Additionally, investing in high-quality product photography has the potential to foster trust with customers and enhance their overall shopping experience. This can increase customer loyalty and word-of-mouth marketing, enabling your eCommerce store to grow.
Choose the perfect camera
A high-quality camera with manual settings such as aperture, shutter speed, and ISO is essential. This control ensures you can adjust the camera settings to match the specific requirements of each product and capture clear, sharp, and well-exposed images.
Choosing the right background
Not every backdrop can make your products stand out. To ensure that your products are the primary focus of the image, it’s important to choose a clean and neutral-colored backdrop. Opt for shades like white, gray, or soft pastels that won’t distract your potential customers. But if you’re feeling a bit more adventurous, why not try something creative? Textured surfaces, colorful backdrops, or even natural environments can help create a unique and eye-catching setting for your products. These options allow you to create a mood or tell a story about your product, adding an extra layer of creativity to your eCommerce product photos. Alternatively, if you’re limited in backdrop options, you can still capture your product image and remove the background during the post-production phase. This gives you the flexibility to place your product against any background you desire, allowing for more versatility and customization.
Use a high-quality tripod
A reliable and sturdy tripod is an absolute must-have accessory. It eradicates camera shake and ensures sharp, focused images, particularly for close-up shots or longer exposures.
By securely stabilizing your camera, a tripod allows you to capture the details of your products with precision and clarity.
What are the two types of photography for e-commerce?
The two types of photography commonly used in e-commerce are:
- Product-only photography, which focuses solely on showcasing the product.
- Lifestyle photography, which involves presenting the product in real-life scenarios or contexts to demonstrate its usage and benefits.
