Visual commerce, or V-Commerce, is no longer a means of distinguishing oneself from competitors. It’s now an expected component of online shopping experiences. The rise of shoppeable content and augmented reality tools on social media platforms — including Instagram, TikTok, Snapchat—have changed how shoppers engage with products. Rather than relying solely on users to visit stores or be swayed by static images on website pages, online retailers must employ new ways to keep shoppers engaged and interested.
